How to Approach the Youth in your Marketing Efforts
Millennials make up a significant portion of the population. Generation Z members also take up another significant portion of the overall population. When you put those two groups together; you find that they make up about half the overall population in the country. When you are selling, especially when marketing, you need to pay attention to this figure.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups care about the experience in the event. The older generation tended to be more convinced by the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You therefore need to show them what impact your products and services bring to their lifestyle.
There is a need to remain committed to online marketing. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. None of them is ever really offline. You, therefore, have to take your marketing campaign to where they are. Social media platforms will replace all your print and traditional media options.
You also need to tell them what your brand is about. You cannot expect them to buy a product on the basis that it works. They will buy it because the vision and mission of the brand also resonates with them. It helps if your brand is one that takes into consideration some of their major issues. They are concerned over matters such as global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You need to then think along the lines of gamification marketing. It is a marketing strategy in which you use gaming techniques such as ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can hold competitions all over the region where customers get to try and outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. You end up with a lot of attention focused on the products, and buyers ready to spend on them.
You will face some unique situations when marketing to Gen Z and millennials. You are yet to meet another group with more diverse and dynamic tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
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